This was a hypothetical ad campaign focused on copywriting and brand image. The main goal was to bring awareness to the brand and get people to visit one of the locations in Portland, OR since that's where the brand originated. Three out of the four printed ads are specific to the area of Portland which is shown through the copy. Not only can the people of Portland connect to the copywriting, but they'll feel inclined to support a local company that is so connected to the city.
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