This hypothetical clothing brand was created to focus on sustainable, minimal pieces based in Nashville, TN. The style incorporates a high-end yet nature-inspired feel to attract those with a similar lifestyle. The simple typeface, imagery, and neutral, earthy color palette reflects both the brand's market and clothing style. With the target audience being in their late twenties to mid-thirties, Instagram is the primary social media the brand would use. By focusing on the clothing in consistent photography, the brand's account looks cohesive and easily recognizable, especially for non-followers that consistently see posts. 
Back to Top