For this project, I was asked to recreate the packaging of a chocolate brand. Despite Tony's Chocolonely having iconic and fun packaging, I wanted to go in a new direction that incorporated some of the company's core values. For the design, I wanted to bring out multiple bright colors with the border color changing depending on the flavor to remain authentic to the old packaging. I think Tony's Chocolonely already has an eye-catching logo, but I wanted to add a playful element with mixed typefaces. Since the brand is "crazy about chocolate, serious about people", I felt it would be appropriate to target a group of people that are rarely included: visually impaired individuals. I decided to make the paper wrapper embossed with brail to translate the brand's name and the chocolate flavor.
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