This project was based around a small artist in Portland, OR called "One Minute Apart". I was supposed to create a new album or single cover, which I decided to redesign both and marketing assets that the brand could use. Since the band is small and young, I wanted to embrace the local, cool kid style. The first advertisement is for an event where the band would play their music at a coffee shop and offer free coffee with a QR code to their new album. I decided to make merch with their album cover and add lyrics to the back since they have deep underlying meanings. Lastly, I felt that Instagram and BeReal would be the most appropriate social medias for the band's target market: teenagers. I used Instagram to promote their bereal using a sidewalk chalk type effect to further implement the "neighborhood kids" style of the band.
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