I was tasked to work as a designer based on an art director's hypothetical campaign strategy direction. I was guided to design a hiring campaign that was targeted toward high school teenagers. Steak 'n Shake would host an event similar to prom and invite all the kids that were hired during the time that the campaign ran. I wanted to create a fun, inviting, and cool ad campaign that promoted the brand's style and a style that would appeal to the target market.
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